Global strategic campaign

• Designing a strategic communication campaign.
• Presenting a list of goals to be met and an overall schedule.
• Preparing and carrying out the communication and PR plan.

Creating informative content

• Writing announcements and press releases, coming up with, creating and dealing with journalistic content.

Organising the communication plan during preproduction/filming

• Interviews, press conferences, visits, material, informative emails, press releases.
• Studying the best procedure according to each project.

Managing the press kit and other material

• Providing guidance and preparing content for the press kit.
• Supervising promotional products.

Guidance, management and distribution of graphic and audiovisual content for the media

• Special features, teasers, trailers, pictures, posters and audiovisual clips.
• Approvals, photo selection, exclusive or widespread disclosure.

Organising communication in preparation for release

• Special and general press passes/screenings, premiere programmes, press conferences, photocalls.

Arranging interviews. Media presence. Exclusives. Partners

• Organising press viewings, arranging meetings and media presence, and negotiating exclusives.
• Devising and recommending ideal communication options with the partners involved in the project.

©Marino Scandurra – Cortesía de la Academia de Cine

Managing international projects

• Mediating with producers, international sales agents and international publicists for festivals/markets.
• Communicating with publicists and the talent’s agents to arrange the required approvals and logistics for their presence and involvement in the various promotion stages.
• Negotiating with agents and coordinating the media plan: presence on TV and radio shows and dealing with media on the red carpet.
• Coordinating the agents involved in the talent’s presence at festivals and attention from Spanish media at the festival.
• Taking care of talents during their presence in Spain and coordinating their promotional activities and needs: interviews, press conferences, photocalls and premieres.

Special initiatives

• Formulating special and specific actions geared towards the project/talent’s target audience: bloggers, presentations on alternative platforms, initiatives with universities and specialized schools.

National and international festivals/markets

• Taking care of logistics in conjunction with the event organisers. Programmes and work schedules. Organising press passes/screenings.
• Dealing with the media and attending the event to support the team at all times.